The blockchain service “goes all-in” on Web3 domain names to enable “seamless access and payments across a growing number of dapps, exchanges and marketplaces.”
2 min read
Updated: March 31, 2022
Cover art/illustration via CryptoSlate
Popular cryptocurrency wallet and trading service Blockchain.com has teamed up with blockchain-based domain names registrar Unstoppable Domains, adding support for all of the latter’s extensions in order to “simplify Web3 identity and payments for its 81 million wallets” today.
In a press release shared with CryptoSlate, Amadeo Pellicce, a senior product manager at Blockchain.com, explained:
“Replacing complicated addresses with human readable domains on Blockchain.com allows users to send and receive crypto as easily as sending an email, and we’re excited to now support every Unstoppable Domain.”
1/ GM to all 37 million @Blockchain users! You can now transfer crypto with ALL Unstoppable domain endings like .x, .nft, & more! 🙌
We cannot wait for you all to join our ever growing community #UDfam 💙
NFT domains keep getting more powerful by the day! 💪
Learn more 👇 pic.twitter.com/sdP07wD5PY
— unstoppable.x (@unstoppableweb) March 31, 2022
A push to make Web3 user-friendly
According to the announcement, this partnership aims to ease the Web3 onboarding process for new customers by offering user-friendly domain names instead of “overly complicated” alphanumeric blockchain addresses.
As a result, crypto enthusiasts will be able to claim human-readable and easy-to-remember addresses across Web3 in the form of non-fungible tokens (NFTs). Namely, Blockchain.com now supports domains such as .x, .nft, .wallet, .coin, .bitcoin, .dao, and .888 within its wallets.
Sandy Carter, the senior vice president of Unstoppable Domains, added:
“With millions of people using Blockchain.com Wallet in more than 200 countries every day, it’s partners like these who help make NFT domains and simple crypto payments more accessible to the next influx of users.”
Per the release, the registrar “provides top-level NFT domains that are minted on the blockchain, with zero gas fees or renewal fees,” so once such an address is bought, “it’s yours to own and manage forever.”
Unstoppable Domains offers 10 different extensions currently, including .blockchain (marked as “coming soon”), .bitcoin, .coin, .crypto, .dao, .nft, .wallet, .x, .zil, and .888, which users can access natively via Brave and Opera browsers as well as through extensions for Chrome, Firefox, and Edge.
Good things come in pairs
Simultaneously, Blockchain.com also announced the closure of a new funding round today which propelled the company’s valuation to around $14 billion, placing it among the most valuable crypto enterprises.
The funding round was led by Lightspeed Venture Partners and saw major participation from Baillie Gifford & Co. Subsequently, Blockchain.com said it is planning to implement NFT trading and ditto hosting via its native wallet and launched a waiting list for the upcoming service.
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